Skin Tints Campaign

Coming out of the pandemic, consumer relationships with beauty changed. There was a desire to get more minimal with makeup looks while still feeling your best: Enter skin tints. With this campaign we wanted to create a sense of airiness and good vibes—a stark contrast to the previous year. We landed on blue skies and a headline that matched the ease and effectiveness of the product: "A Good Skin Day in a Bottle." This was a full campaign for Sephora consisting of cross-channel assets like in-store window treatments and fixtures, emails, social, paid media, etc.